I built a $14M firm from scratch.
I also made every mistake along the way.
My name's Brandon Hall. I graduated from ECU in 2013 and went to work for PwC in Washington, DC as a consultant.
About 3 months in, I realized I wanted out.
Not out of accounting. Out of the corporate path. I wanted to build something of my own. Create financial independence. Do work that actually mattered to me.
I found real estate. Then I found my calling.
I bought a 3-unit property in 2015 and switched from PwC to EY. Through that process, I discovered an online forum called BiggerPockets and found thousands of landlords asking tax questions that nobody was answering well.
So I started answering them. For free. And I had a blast.
Pretty soon I realized people would actually pay me to answer their questions. Hall CPA was born.
The first year, I had about 100 clients and made $120K. I was massively undercharging. I tried a subscription model and 60% of my clients didn't even understand the product. I hired a salesperson who didn't work out. Then another one. I took over sales myself.
I had zero guidance. No one was teaching CPA firm owners how to build a modern firm. So I figured it out the expensive way.
Then things took off.
BiggerPockets invited me on their podcast. I went from 2–5 leads per week to 30. Revenue went from $120K to $680K to $1.2M in the first three years.
We kept growing rapidly. Along the way, I made every decision that most firm owners agonize over. I went 100% remote. I focused on outcomes instead of billable hours. I restructured pricing around value. I built a leadership team from scratch.
800+
Clients
100%
Remote
$14.1M
Annual revenue
Top 400
CPA Firm (IPA)
Then other firms started calling.
"How did you do it?" "How do you price?" "How do you run remote?" "What's your tech stack?"
Smaller firms started consistently seeking me out for advice. The same questions, over and over. And I realized something:
The advice I wished I had when I was at $1M didn't exist.
Not from AICPA. Not from state societies. Not from generic business coaches who've never run a CPA firm.
The specific, "here's exactly what to build next at your stage" kind of guidance, for CPA firm owners specifically, simply wasn't available.
So I built Four15.
I built a $14M firm from scratch.
I also made every mistake along the way.
My name's Brandon Hall. I graduated from ECU in 2013 and went to work for PwC in Washington, DC as a consultant.
About 3 months in, I realized I wanted out.
Not out of accounting. Out of the corporate path. I wanted to build something of my own. Create financial independence. Do work that actually mattered to me.
I found real estate. Then I found my calling.
I bought a 3-unit property in 2015 and switched from PwC to EY. Through that process, I discovered an online forum called BiggerPockets and found thousands of landlords asking tax questions that nobody was answering well.
So I started answering them. For free. And I had a blast.
Pretty soon I realized people would actually pay me to answer their questions. Hall CPA was born.
The first year, I had about 100 clients and made $120K. I was massively undercharging. I tried a subscription model and 60% of my clients didn't even understand the product. I hired a salesperson who didn't work out. Then another one. I took over sales myself.
I had zero guidance. No one was teaching CPA firm owners how to build a modern firm. So I figured it out the expensive way.
Then things took off.
BiggerPockets invited me on their podcast. I went from 2–5 leads per week to 30. Revenue went from $120K to $680K to $1.2M in the first three years.
We kept growing rapidly. Along the way, I made every decision that most firm owners agonize over. I went 100% remote. I focused on outcomes instead of billable hours. I restructured pricing around value. I built a leadership team from scratch.
800+
Clients
100%
Remote
$14.1M
Annual revenue
Top 400
CPA Firm (IPA)
Then other firms started calling.
"How did you do it?" "How do you price?" "How do you run remote?" "What's your tech stack?"
Smaller firms started consistently seeking me out for advice. The same questions, over and over. And I realized something:
The advice I wished I had when I was at $1M didn't exist.
Not from AICPA. Not from state societies. Not from generic business coaches who've never run a CPA firm.
The specific, "here's exactly what to build next at your stage" kind of guidance, for CPA firm owners specifically, simply wasn't available.
So I built Four15.
I built a $14M firm from scratch.
I also made every mistake along the way.
My name's Brandon Hall. I graduated from ECU in 2013 and went to work for PwC in Washington, DC as a consultant.
About 3 months in, I realized I wanted out.
Not out of accounting. Out of the corporate path. I wanted to build something of my own. Create financial independence. Do work that actually mattered to me.
I found real estate. Then I found my calling.
I bought a 3-unit property in 2015 and switched from PwC to EY. Through that process, I discovered an online forum called BiggerPockets and found thousands of landlords asking tax questions that nobody was answering well.
So I started answering them. For free. And I had a blast.
Pretty soon I realized people would actually pay me to answer their questions. Hall CPA was born.
The first year, I had about 100 clients and made $120K. I was massively undercharging. I tried a subscription model and 60% of my clients didn't even understand the product. I hired a salesperson who didn't work out. Then another one. I took over sales myself.
I had zero guidance. No one was teaching CPA firm owners how to build a modern firm. So I figured it out the expensive way.
Then things took off.
BiggerPockets invited me on their podcast. I went from 2–5 leads per week to 30. Revenue went from $120K to $680K to $1.2M in the first three years.
We kept growing rapidly. Along the way, I made every decision that most firm owners agonize over. I went 100% remote. I focused on outcomes instead of billable hours. I restructured pricing around value. I built a leadership team from scratch.
800+
Clients
100%
Remote
$14.1M
Annual revenue
Top 400
CPA Firm (IPA)
Then other firms started calling.
"How did you do it?" "How do you price?" "How do you run remote?" "What's your tech stack?"
Smaller firms started consistently seeking me out for advice. The same questions, over and over. And I realized something:
The advice I wished I had when I was at $1M didn't exist.
Not from AICPA. Not from state societies. Not from generic business coaches who've never run a CPA firm.
The specific, "here's exactly what to build next at your stage" kind of guidance, for CPA firm owners specifically, simply wasn't available.
So I built Four15.
who this is for
Here's What Four15 actually is.
What
A private community for CPA firm owners doing $1M+ in revenue.
Who it's for
Firm owners who are growth-minded, open to modern approaches, and want mentorship + peer support.
What's inside
Direct mentorship from Brandon, peer community of $1M+ owners, proven growth frameworks.
Philosophy
Outcomes over hours. Clarity over hustle. Systems that scale you out of the day-to-day.
The questions that get answered inside Four15.
How do I restructure pricing to move away from billable hours?
What does my org chart need to look like at $3M? $5M?
How do I hire a leadership team that can run tax season without me?
Which practice management software is actually worth it at my stage?
How do I fire a long-tenured employee who isn't growing with the firm?
Should I add advisory services? How do I price them?
How do I manage capacity without tracking time?
How do I stop working 70-hour weeks during busy season?
What should I be paying my senior managers?
How do I build a firm I actually enjoy running?
The questions that get answered inside Four15.
How do I restructure pricing to move away from billable hours?
What does my org chart need to look like at $3M? $5M?
How do I hire a leadership team that can run tax season without me?
Which practice management software is actually worth it at my stage?
How do I fire a long-tenured employee who isn't growing with the firm?
Should I add advisory services? How do I price them?
How do I manage capacity without tracking time?
How do I stop working 70-hour weeks during busy season?
What should I be paying my senior managers?
How do I build a firm I actually enjoy running?
The questions that get answered inside Four15.
How do I restructure pricing to move away from billable hours?
What does my org chart need to look like at $3M? $5M?
How do I hire a leadership team that can run tax season without me?
Which practice management software is actually worth it at my stage?
How do I fire a long-tenured employee who isn't growing with the firm?
Should I add advisory services? How do I price them?
How do I manage capacity without tracking time?
How do I stop working 70-hour weeks during busy season?
What should I be paying my senior managers?
How do I build a firm I actually enjoy running?